Not the new kid anymore, there’s no doubt that connected TV (CTV) is becoming one of the big players in the marketing landscape. In fact, according to the Trade Desk more consumers are available on CTV than on cable right now. Cord-cutting is a reality, but these consumers are still watching content — and CTV is one of the places they are heading.
For our latest SCALEup webinar, we decided to team up with Gijsbert Pols, Lead Product Strategist at Adjust, the mobile measurement company. He spoke with our Director of Digital Activation, Joshua Fulfs, all about the fast rising marketing channel and its myriad possibilities. And there was no time for basics: this was an in-depth dive into the attribution possibilities of a channel bridging the space between online and offline. Here are our top five insights from the webinar. Thanks for starring, Gijsbert!